01Technical audit
Indexability, URLs and broken journeys.
We check that important pages are accessible, return the right status and are not blocked by mistake. Redirects, duplicate URLs, canonical tags and robots directives are reviewed together. Findings are prioritized by likely impact and implementation effort, so essential obstacles can be addressed first.
02Page titles and structure
Distinct titles, descriptions and a logical heading hierarchy.
Each important page needs a clear purpose, an informative title and a relevant description. We organize headings around the reader’s questions and the actual offer. The result is a coherent page structure, rather than repeated keywords written for a crawler.
03Images and loading
Descriptive alternatives, suitable dimensions and loading priorities.
We distinguish informative images from decoration, then review alternative text, dimensions, formats and responsive delivery. Loading priority should serve the page’s most important content. Improvements preserve the meaning and framing of product photography and portfolio work while reducing avoidable weight.
04Content and internal links
Search intent, useful pages and clear navigation.
We identify what prospective customers need to know and which page should answer it. Recommendations can cover service descriptions, store categories and supporting articles. Internal links connect related topics and give visitors a sensible route to the relevant service or contact section.
05Multilingual SEO
Matching language URLs, canonicals and hreflang.
For multilingual sites, we review the URL structure, metadata and language switching for each version. Canonicals and reciprocal hreflang references help distinguish equivalent pages. A translated page needs complete, useful content in that language, rather than a translated menu above untranslated copy.
06Sitemaps and measurement
A map of real pages and Search Console checks.
We prepare or review a sitemap of indexable URLs. With agreed access, Google Search Console helps us examine indexing and search performance. We select relevant measures such as queries, impressions, clicks and actual enquiry actions where reliable measurement is available.